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Lanyards are the number one brand identity item worn by the user. While they might seem like simple accessories for holding ID badges, keys, or event passes, custom-printed lanyards have evolved into powerful branding tools. 

In this post, we’ll explore the value of corporate lanyards printing, how to leverage them for branding, and why they are a cost-effective marketing solution. 

The Power of Lanyards in Corporate Branding 

Corporate lanyards have long been a staple in workplaces, events, and conferences. But their function goes beyond holding employee IDs or passes. When customised with your company logo, slogan, or unique design, lanyards become walking advertisements for your brand. 

Here’s why corporate lanyards are more than just accessories: 

Visibility and Exposure: Lanyards are worn around the neck, meaning your logo is prominently displayed in an easy-to-see area. This provides high visibility during meetings, conferences, and company events. Whenever employees or attendees interact with others, your brand gets exposure. 

Practicality Meets Branding: Lanyards serve a practical purpose, which makes them more likely to be kept and used. As employees or event attendees wear them daily, the brand's visibility continues to grow. Unlike flyers or pamphlets, lanyards are used over time, offering more prolonged brand exposure. 

Consistency Across Events and Teams: Whether you’re hosting a company conference, a trade show, or a large corporate meeting, customised lanyards ensure that your branding remains consistent. They help employees, visitors, and event attendees identify each other easily, improving organisation and fostering a professional atmosphere. 

What Makes Corporate Lanyards Effective? 

The effectiveness of corporate lanyards as a marketing tool lies in several key factors: 

Customisable Design: Corporate lanyards come in various colours, materials, and designs. You can easily incorporate your company’s branding elements such as the logo, company colours, and a tagline. From basic designs to more intricate ones, the customisation possibilities are endless. 

Wide Range of Usage: Lanyards aren’t just for employees. They can be used by visitors, conference attendees, volunteers, and customers at events or conventions. The more people who wear your branded lanyards, the more exposure your brand gets. 

Affordable Marketing Option: Compared to other forms of advertising such as billboards or digital ads, custom lanyards are a cost-effective way to market your company. They are a one-time purchase with lasting effects, making them ideal for businesses on a budget. 

Durability and Quality: Most corporate lanyards are made from durable materials like polyester, nylon, or woven fabrics, ensuring that they last long enough for repeated use. Quality lanyards give off a professional image and leave a lasting impression on clients, partners, and employees. 

How to Get the Most Out of Corporate Lanyards Printing To make sure your corporate lanyards are not only functional but also effective in representing your brand, here are some tips to keep in mind: 

1. Focus on Your Branding The primary goal of printing lanyards is brand promotion, so ensure your logo and branding elements are prominently displayed. Choose colours and designs that align with your company's identity. For example, if your brand is known for a sleek and professional image, opt for minimalist designs with solid colours and clean fonts. If your company has a fun, vibrant personality, go for bold colours, playful patterns, and unique designs. 

2. Quality Over Quantity Although lanyards are affordable, the quality of the materials you use will reflect on your brand. Invest in high-quality lanyards that are durable, comfortable, and visually appealing. Cheap, low-quality lanyards can fray easily and make your branding look unprofessional. 

3. Consider Purpose and Event Type For different events or corporate purposes, customize your lanyards accordingly. For instance, for a formal business conference, a sophisticated black or navy blue lanyard with a subtle logo might be the best choice. For a trade show or a more casual corporate event, a brightly coloured or patterned lanyard could catch the eye and attract attention. 

4. Incorporate Functionality While lanyards are primarily for branding, they can also be designed to serve multiple functions. For example, you can include clips for holding keys, USB drives, or pens, which can be especially useful during trade shows or conferences. Multi-purpose lanyards add value and give them more reason to be used beyond their branding role. 

5. Use Eco-Friendly Materials If your company has sustainability goals, consider using eco-friendly lanyard materials like organic cotton, recycled PET fabric, or bamboo fibre. Eco-friendly products help reinforce your company’s commitment to the environment and resonate well with environmentally-conscious customers. 

Where to Use Corporate Lanyards 

Corporate lanyards are versatile and can be used in various contexts, including: 

Employee Identification: Lanyards are perfect for everyday use in workplaces, helping employees display their ID cards or access passes. 

Corporate Events and Conferences: Custom lanyards can be handed out to attendees at trade shows, seminars, or corporate parties to make identification easier and add to the event’s branding. 

Giveaways and Promotional Merchandise: Companies often distribute custom lanyards as part of their promotional material at conferences, trade shows, or product launches. Branded lanyards can also be a popular giveaway item for customers, ensuring they take your branding home with them. 

Travel and Security: Lanyards are also useful for holding travel passes, security badges, or other important credentials, making them a functional tool for both employees and visitors. 

Corporate lanyards are a practical, cost-effective, and impactful way to enhance your brand’s visibility. With endless customisation options, they can be tailored to fit any company’s style or event. Whether for internal use or at external events, custom lanyards provide both a functional and highly visible branding opportunity. So, next time you’re considering ways to promote your brand, don’t underestimate the power of a well-designed lanyard. After all, when your employees and customers are proudly wearing your brand around their necks, you’re getting the kind of advertising money can’t buy. 

If you're looking to create customised lanyards for your business, remember to keep the design simple, aligned with your branding, and durable. With the right approach, corporate lanyards can turn into an effective and stylish branding tool.