The Branding Blog
17th January 2019
The best promotional products are the ones that your customers use repeatedly. A custom printed umbrella, for example, is something anybody can pick up and use. And of course, we all have that branded cap we wear to the gym now and again. But what if your business is looking for something a little different than the usual promotional merchandise? Sometimes you need to think outside the box. Your customer base is unique, so if you… Read More
1. Shopping Tote Bags
20th December 2018
Understanding the medium: A product is just a product until it is linked with a promotion, it then becomes an advertisement. The most successful advertising campaigns are the result of a planned strategy and roll out. Throwing products at your target market without that planning is a waste your marketing dollars. The product is only one component in the whole campaign. The creativity used to illicit a response is the key to… Read More
Understanding the medium:
A product is just a product until it is linked with a promotion, it then becomes an advertisement.
The most successful advertising campaigns are the result of a planned strategy and roll out. Throwing products at your target market without that planning is a waste your marketing dollars.
The product is only one component in the whole campaign. The creativity used to illicit a response is the key to increasing profits and promoting brands.
Local knowledge, experience and mistakes no company can afford:
4Branding understand cultural subtleties and differences that can be crucial in the success of a promotional campaign. We are experienced in all aspects of sourcing, importing and manufacturing promotional products. We are educated and in touch with the styles, trends, potential pitfalls, safety and international labour standards and the newest products on the market.
The risks of getting products directly from overseas are many, and as many marketers have found out, can cost thousands of dollars in mistakes.
These potential pitfalls include:
- Sizing and quality inferiority
- Late deliveries
- Lack of duty, safety and custom requirements
- Payment in advance without delivery guarantees
- Cash flow challenges due to prepayment
- Human rights infringements
20th December 2018
If you're in the business of promotional products, you know the impact they can have on an organisation's marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. Six in 10 of them keep promotional products for up to two years. Only one in… Read More
If you're in the business of promotional products, you know the impact they can have on an organisation's marketing efforts. But do you know these fun facts about promotional products?
- Eight in 10 consumers own between one and 10 promotional products.
- Fifty-three percent of these people use a promotional product at least once a week.
- Six in 10 of them keep promotional products for up to two years.
- Only one in five people will trash an unwanted promotional product.
- Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
- With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
- Thirty-one percent of U.S. consumers own a promotional bag.
- At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
- The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
- Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
- Forty-eight percent of consumers would like to receive promotional products more often.
- Consumers hang on to promotional products for an average of 6.6 months.
- Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
- Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
- Eighty-nine percent of consumers can recall the advertiser of a promotional product they'd received in the last two years.
- Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
- Seventy-seven percent of consumers say a promotional product's usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
- The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
- Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
- The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.
- Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.
- Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.
- Logo'd mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
- Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.
20th December 2018
There’s no denying how effective promotional products can be for businesses at trade shows – and it doesn’t matter what industry you’re in either. Why? Because the products are designed to get your name and branding in front of people, to help them remember you when they’re in need of your product or service. Nowadays there is such a wide range of promotional products available to give out at trade shows, so you’ll be… Read MoreThere’s no denying how effective promotional products can be for businesses at trade shows – and it doesn’t matter what industry you’re in either. Why? Because the products are designed to get your name and branding in front of people, to help them remember you when they’re in need of your product or service.
Nowadays there is such a wide range of promotional products available to give out at trade shows, so you’ll be able to find something that suits your target audience and your budget.
Let’s start with the classics…
The most obvious choice of promo product for a trade show would be pens. Because, let’s face it, everybody needs a pen. It’s small enough that anybody can grab one; they don’t even need a bag for it – they can just pop it in their pocket, if needs be.
One thing to remember when giving away pens is that it shouldn’t feel too cheap – while we all need pens, nobody wants a cheap one. But don’t worry… this doesn’t mean you’re going to have pay through the nose for every promotional pen you give away. You can actually buy great quality pens at a really affordable price.
Another option that’s small enough to fit in a pocket would be USBs/FlashDrives. It might not be something that’s used everyday by the person you give it to, but it’s highly likely to be sat on their desk at work, just in case they need one. Which means when they’re racking their brains trying to think of who to help with their problem, they’ll spot the USB and get in touch.
Another classic option is mugs - but gone are the days of only being able to choose a bog-standard mug… you can now pick from a wide range of styles so you’ll be able to find something out there that suits your target audience and helps to make you stand out.
Then you have options that are more likely to be used out and about, increasing your brand awareness even further. This includes things like bags, lanyards, umbrellas, oyster card holders, sports bottles, and keyrings.
If you know you’re going to have a stall at a trade show during the wet, winter months, umbrellas are a great option. Think about it… how many times have you left the house and completely forgotten your umbrella, only to get caught in a downpour? Now imagine if you were given a free umbrella at a trade show..? You’d be more likely to remember that company, wouldn’t you?
So not only are you in their mind, when that person uses the umbrella, they’re going to cross the path of potentially hundreds of people in a day. And if the it stands out for all the right reasons, you’ll be in the minds of that see it – all for the cost of an umbrella!
The same goes for oyster card holders – it’s something practical that they’ll potentially use every day, so they’re reminded of your company on a daily basis, it fits in their pocket, and it will be seen by plenty of other people during their commute.
You can even look at watches as a possible option too. These are fantastic at really making sure your business stays at the forefront of your prospects mind. After all, how many companies do you know that give away a free watch at trade shows?
It’s a great way to make sure you stand out amongst all of the other stands there that day… and you’ll become a name that people see on a regular basis as they check the time. So to the end user, it’s an incredibly luxurious product to be given for free by a company that doesn’t really know them but for you, it’s an incredibly cost-effective way to increase your brand awareness on a wider scale – especially if you buy in bulk, as this really keeps the costs down.
And if you want to make sure everyone in the office is reminded of you on a regular basis, you can go for more practical items such as coasters, computer mice, mouse mats, folders, or even clocks!
There really is a great range of promotional products available nowadays, so if you’re struggling to decide which option works best for you, start thinking about what your target audience are most likely to use and what’s going to make you stand out.
Items such as USBs, umbrellas, and watches are great because they’re incredibly cost-effective items that are practical for the end user – plus they’re unlikely to be given out by other people at the trade show. Just because most people stick to pens, lanyards, and mugs doesn’t mean you have to!
Article courtesy of APPA
20th December 2018
Everyday customers old and new reach out to 4Branding to get sound advice on what promotional products they should use for their business, but what makes a great promotional product? With 1000’s of lines available online, it can be daunting to get to grips with the options! To help you, here are 7 golden rules for picking great promotional products: QUALITY Quality is remembered, long after the price is forgotten.… Read MoreEveryday customers old and new reach out to 4Branding to get sound advice on what promotional products they should use for their business, but what makes a great promotional product? With 1000’s of lines available online, it can be daunting to get to grips with the options!
To help you, here are 7 golden rules for picking great promotional products:
QUALITYQuality is remembered, long after the price is forgotten. This is the golden rule number 1!
DESIRABILITYThis is especially important to get right as gifting potential leads an item that isn’t desirable, may reflect your company in the same light: a desirable item denotes a company of quality!
USABILITYUnderstand that usability key! Statistics show that 90.4% of people report currently owning or possessing a promotional product received in the last 24 months so it stands to reason that the most useful the item is, the more likely it is that your promotional product will stick around, day in, day out.
RELEVANCEUnderstand that relevance is a big factor – and every sector is different. A branded lip balm for a Lawyer’s conference – is that the best fit? Would that gift be relevant and well received by those potential leads? Probably not. Understand your target audience and pick the most desirable items for the people you want to want to reach out to.
CREATIVITYUse promotional products to make a lasting statement about who your company are, and what you offer. Take time to think of a creative idea that ties in with your brand marketing strategy – what special service do you offer? What goods can you deliver? Don’t be afraid to think outside the box – be fun! Are you a dentist? Why not send out some sugar-free sweets in a playful way? Trying to recruit people to sign up to your gym? Why not gift them a free water bottle so that you’re always on their desk, reminding them to get in touch and get fit – the possibilities are endless!
INTRIGUINGTry and see your product to introduce a bit of curiosity with your potential customers, we can help you with plenty of inspiration! For example, is a client a PR company? Why not send a branded pen with an inscription – ‘What could we write for you?’. Be playful, think outside the box. What would intrigue you to make that enquiry?
GOOD VALUEHowever great all the other rules - just remember what would be best associated with your brand: VALUE.
21st November 2018
Have you got a favourite mug that you use day in, day out? It may have coffee stains and a little chip, but you love it, and it makes you feel at home in the workplace doesn’t it? That’s why mugs are a great promotional product. You may never have given its presence a second thought before now, but here at U Name it, we believe that they can be a very powerful marketing tool and a great promotional product! Research by the… Read MoreHave you got a favourite mug that you use day in, day out? It may have coffee stains and a little chip, but you love it, and it makes you feel at home in the workplace doesn’t it? That’s why mugs are a great promotional product.
You may never have given its presence a second thought before now, but here at U Name it, we believe that they can be a very powerful marketing tool and a great promotional product! Research by the PPAI recently discovered that:
Cost per impression on a printed mug costs 8 times less than TV advertisingAnd 5 times less than newspaper advertising & 3 times less than radio advertising…Wow! Therefore mugs are a highly cost-effective way to get your brand message seen – gaining invaluable brand awareness and maximum exposure!
Along with pens, promotional mugs really do top the charts when it comes to helping recipients be able to recall the brand message. They also lead the way when it comes to giving the recipient the ability to recall the advertiser’s details due to the very large print area, and the fact that they are always there, on your desk, at arm’s length keeping you full of caffeine!
They are also kept the longest, research has shown that when asked ‘’Thinking of all the promotional items you have, which one have you kept the longest?’ a resounding 18% of those asked had kept a promotional mug the longest.
So, want to get your brand’s message out there cheaply, powerfully and for a long time? Invest in gifting your marketing leads a promotional mug and you’ll reap the benefits!
21st November 2018
Summer season is synonymous with vacations, fishing trips, bar-be-cues, beaches, swimming and general outdoor activities. It is the end of school term and the beginning of a fun-filled time; for being out in the sun and enjoying the radiance of the weather. Summer is the time of the year that everybody loves and cherishes to be together with family and friends. It is also a good time for the marketers to take advantage and make their… Read MoreSummer season is synonymous with vacations, fishing trips, bar-be-cues, beaches, swimming and general outdoor activities. It is the end of school term and the beginning of a fun-filled time; for being out in the sun and enjoying the radiance of the weather. Summer is the time of the year that everybody loves and cherishes to be together with family and friends. It is also a good time for the marketers to take advantage and make their place in the minds of their existing and prospective customers. There is a volley of promo product ideas by way of which promoters can satisfy and thank their customers during the hot season.
Apparel ideas – For those long sunny days at the beach or playing volleyball or football match, present your customers with baseball caps and sun visors with your company logo and message. Cool colored t-shirts would be ideal for golf fans.Picnic ideas – You can gift your customer picnic coolers and blankets for a perfect day out in the summer sun. For those backyard barbecue parties, you can offer customized barbecue gear or accessories.Outdoor ideas – Some fun ideas for enjoying outdoor sports could be flying discs, boomerangs, kites. For those beach parties, you can offer beach bags, towels or robes. Other good ideas would be suntan and sun-protection lotions, sunglasses and water bottles for a great sunny day.Skin protection ideas – Lip balms and high SPF lotions are perfect ideas for protection against the sun. Moisturizing sprays throwing a refreshing mist work well to cool off the heat. Add your company logo to these products and your customers will be reminded of you during their repeated use o beat the harsh sun. Portable, mini hand fans are also a practical promo item for the season, especially it would combine well with the spray bottles.Sunglasses are a useful promo product which your customer will appreciate during this weather; however, there is a compromise on the imprint space you get to advertise your logo or message. You can achieve your promotional objective by complimenting sunglasses with a cover, clip or holder with your logo imprint on it.Golfing ideas – For your golfer amateurs and professionals, you can choose from a range of products; from t-shirts to golf balls to wooden tees, golf towels to golf organizers; you will successfully win over the hearts of golf lovers.Kids’ ideas – You can make your kid customers happy by giving away fling rings, flyers, beach ball or even beach toys.Gift bags – you can even choose to make gift bags. An example would be one for the beach; including a beach blanket, beach mat, sunglasses and sun protection. Ensure that the bag and all the inclusions come with your logo and carry your business message. Another idea is to offer a wellness and health gift bag which comprises of first aid items, facial tissues, anti-bacterial moist wipes and plasters; to carry for the outdoor activities.Be proactive and think out of the box to come with some unique ideas to appeal to your customers and stand out from the competition. The summer season is full of opportunities which you can exploit to your best advantage. All you need is to be creative and spend time to think what your customers would appreciate most.Courtesy of APPA
Author:Julius Rosen has been involved as a direct import specialist with the business gift, premium and advertising specialty industry for over 30 years.
21st November 2018
4Branding Glossary of Terms to help you understand what we're talking about! Blind Embossing: A design which is stamped in a promotional product without metallic leaf or ink giving a bas-relief effect. Business Gift: Merchandise given by a business in goodwill, without obligation to its customers, employees, friends and the like. Unlike promotional products, the business gift often is not imprinted with the… Read More4Branding Glossary of Terms to help you understand what we're talking about!
Blind Embossing: A design which is stamped in a promotional product without metallic leaf or ink giving a bas-relief effect.
Business Gift: Merchandise given by a business in goodwill, without obligation to its customers, employees, friends and the like. Unlike promotional products, the business gift often is not imprinted with the advertiser's identification.
Cloisonné: Metal emblems that are stamped from a die. A colored paste made from ground glass is applied into the recessed areas of the emblem. The emblem is then fired at 1400 degrees and polished by stone and pumice to achieve brilliant color. Gullies and ridges separate each individual color, so fine lines between colors are difficult to achieve. This is considered a very high-quality product, and is slightly more costly than other alternatives. Used in emblematic jewelry and pins.
Cost Per Thousand (CPM): The cost of reaching one thousand units of a media vehicle's circulation or audience with a particular advertising unit. Thus, the cost of an advertising unit divided by the circulation or audience (however it is defined) of the media vehicle in which it appears. Since promotional products are advertising media, one can calculate their CPM just as one would in traditional advertising.
Dealer Incentive: Premium or other reward given by manufacturer to retailers or distributors in return for a specified bulk purchase.
Debossing: The image is depressed into a material such as paper, leather or suede, so the image sits below the product surface. Ink may or may not accompany the stamp (color stamping).
Decal Transfer: A water-soluble decal, printed on an offset or letterset press, is submerged in water and slid onto the product to be imprinted. The decal is rubbed with a cloth or squeegee to remove any excess water and air from between the product and the decal. The product is then kiln-fired. Once fired, the decal becomes fused with the glaze. Hairline registration and superior reproduction of detail make it an excellent choice. This imprint withstands washing very well. This method is labor intensive, since each decal must be aligned and applied by hand. Used in when many colors and tight registration are desired on less than perfect porcelain, ceramic and glass products.
Die: A mold into which molten metal, plastic or other material is forced to make a special shape, such as pen barrels or rings. Also a tool made of very hard material used to press a special shape into or onto a softer material such as coins and emblems.
Die-casting: Molten metal is injected into the cavity of a carved die (a mold).
Die Cutting: The use of sharp steel blades to cut special shapes from printed sheets.
Die-Stamp: Steel plate engraved with desired image used to "stamp" (apply) gold or silver leaf.
Die-striking: A method of producing emblems and other flat promotional products. A blank, cut from a metal sheet, is struck with a hammer that holds the die.
Die-Struck (Die-Stamp): A die is used to press an image into a softer metal such as brass or gold. The die is put into a press, and the press is released and actually squeezes the metal into the recess of the die making the imprint on the metal. The height of detail is not as deep as casting; the letters and /images are shorter. Fine detail and deep /images cannot be achieved because the lines and gullies in the die may break during the striking process. Used in metals such as medals, coins and belt buckles.
Direct Premium: An item given free with a purchase at the time of the purchase. Includes on-packs, in-packs and container premiums as well as those given separately.
Direct Response Advertising: Advertising that seeks an immediate response from consumers by mail or telephone usually outside established channels of distribution. Direct response advertising may be carried by mail, by the broadcast media or by the printed media.
Embedment: Materials such as a product replica, for example, are suspended in a clear substrate, usually poured acrylic or Lucite(r).
Embossing: Stamping an image on a material, such as paper, leather or suede, so the image rises above the surface of the object. As in debossing, ink may or may not accompany the stamp.
Embroidery: A design stitched onto a material through the use of high speed, computer controlled sewing machines. The design is reproduced with tightly-stitched thread. Embroidery is most commonly used on logo patches and directly on some wearable. Fine detail is difficult to achieve.
Engraving: The cutting or etching of designs or letters on metal, wood, glass or other materials. There are three engraving techniques. hand-engraving, hand-tracing, and computerized laser engraving. Engraving is performed with a diamond point or rotary blade that cuts into the surface of the product. Engraving offers a permanent imprint that will not wear off because it is cut into the metal base. Used in metals such as trophies, pens and nameplates.
Etching: The product to be imaged is coated with a resist (a protective coating that resists the acid). An image is exposed on the resist, usually photographically, leaving bare metal and protected metal. The acid attacks the exposed metal thus leaving the image etched into the surface of the metal. Very fine lines can be reproduced by this process and the only tooling is a piece of film, so spec samples are easily-made.
Flexography: A flexible rubber plate is wrapped around a cylinder for speed and control. As the paper moves under the printing plate, it is pressed against the printing plate by another roller, and the ink is transferred onto the paper. A separate plate is needed for each individual color. Typically done on less expensive materials than screen printing. The inks are very thin and not as durable as those used in screen printing.
Font: The collection of a typeface including the lower case, caps, numbers and special characters having unified design. This can be an important consideration when copy includes foreign terms or names with special characters. The different kinds and quantity of characters in a font will vary according to the manufacturer of the typesetting system.
Four-Color Process: The reproduction of full-color artwork through the combination of four process ink colors - magenta (red), cyan (blue), yellow and black - in specified intensities. Colors are separated into individual color plates so that when printed in register, they produce a full-color illustration. Four-color separations refer specifically to the process colors: magenta, cyan, yellow and black.
Fulfillment: The process of packaging and shipping an order for a distributor. Fulfillment may be performed by a supplier, a distributor or an independent fulfillment house.
Glass Etching: A process in which a piece of glass is covered with a template that has a design cut out of it. The glass is then sandblasted while the portion of the item not covered by the template is protected. The template image is thus etched into the glass.
Halftone: The reproduction of a continuous tone artwork (such as a photograph) done by filtering light through a screen that converts the image into a pattern of dots of varying size.
Heat Transfer Printing (Direct Transfer Process): Image is screened on a transfer substrate which is then laid directly on the material to be imprinted. The image is then "transferred" from the substrate to the material through the use of heat and pressure. Works best on cotton and cotton blends.
Heat Transfer Printing (Sublimation): A process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint.
Hot Stamping: Method is which type or designs in the form of a relief die are impressed with heat and pressure through metallic or pigmented foil onto the printed surface. It is used to decorate fabric, leather, paper, wood, hard rubber, coated metal and all types of plastic. Hot stamping is a "dry" imprinting process meaning the object can be handled immediately after the stamping without fear of smearing the imprint.
Image Advertising: Advertising designed to make its recipients feel more favorable toward the advertiser by portraying the advertiser in a favorable light.
Incentive: Reward for a purchase or performance; as it applies to promotional products, it could be, depending on the response required, an ad specialty, premium or prize.
Ink Jet: A printer that reproduces by projecting ink onto paper without the mechanical impact of plates.
Laminated: Coated with a clear plastic or two separate sheets of paper joined together as a single sheet to provide a special thickness or varying colors from side to side.
Laser Engraving: A process in which an optically-read or stenciled art/copy is engraved (burned) into a material by a laser beam. Wood is the most common lasered material, but acrylic, some plastics, marble, leather and paper are also used. Metal requires specialized lasers.
Lenticular Printing: A process of creating multi-dimensional, animated or bi-view effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top. Sometimes called xography.
Letterpress Printing: The original method of mechanical printing, still used though to a lesser extent, based on relief printing. In other words, the ink is transferred from raised metal or rubber to the receiving surface. Also called rubber-plate printing.
Litho (Lithography): A generic term for printed material. Most typically used to refer to offset printed paper that is intended to be mounted to a display.
Logos/Trademarks: A firm's registered symbol, outline, drawing, picture, brand, abbreviation or unusual type style of letter, word or brand name. Used in identifying and advertising and becomes recognized as synonymous with that particular company, brand or service.
Offset Lithography (OFFset Printing): A printing method in which an inked image on a flat plate is transferred to a rubber surface before being pressed on the printing surface. The plate surface is treated to accept greasy ink in image areas that resist water and to accept water in non-image areas while resisting ink. In this method of printing, the ink is less likely to rub off after an object is handled as often happens with letterpress printing.
Overrun: An additional number of products in excess of what was originally ordered. Five to ten percent is generally considered customary and acceptable.
Pad Printing: A recessed surface is covered with ink. The plate is wiped clean, yet the ink remains in the recessed area of the plate. A silicone pad presses against the plate and pulls the ink out of the recesses. The pad then moves and presses directly against the product. Pad printing is excellent for imprinting small, unusually-shaped objects for which screenprinting is not practical. Small watch dials and cylinder shapes are some examples. This is not the most highly-recommended process for imprinting large areas; screen printing is better for large areas of ink coverage. Used in plastics, paper, ceramics, glassware, wearable, leather and vinyl.
Photo Etching (Metal): Process in which an illustration and/or copy is imprinted into metal, usually aluminum, by acid and then sealed by an anodizing process. This is popular for awards and plaques.
Plate: An image carrier, rubber or metal which transfers the ink to the printing surface.
Point-of-Purchase Advertising (POP): Advertising materials - displays, cards, etc. - which are placed within retail stores at the place where purchases are actually made.
Pre-Production Proof:A product imprinted with the specified design and copy of an issued purchase order. Its purpose is to clarify the appearance of the product and the imprint prior to manufacturing.
Premium: A product or service offered free or at a reduced price if the recipient performs some task, such as purchasing an item, meeting a sales quota, etc. Usually consumer-related.
Promotional Products: Useful items that can be imprinted with the name of a company or individual and given free to the end user without obligation.
Puff Prints: A screening process, using "puff inks." After screening, the product is exposed to heat. A chemical additive in the ink will cause the ink to rise as it is heated to dry. This process must be used on a cotton weave material where the ink has something to latch on to. Therefore, it cannot be used on nylon. Used on wearables, such as caps and hats, T-shirts.
Register / Registration: Positioning of elements in printing so their /images will be located precisely as desired on the printed sheet especially with reference to applying additional colors.
Screen Process Printing: A method in which image is transferred to the surface to be printed by means of ink squeezed by a squeegee through a stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, and then the film positives are put in contact with the screens and exposed to a strong light. The light hardens the emulsion not covered by the film leaving a soft area on the screen for the squeegee to force ink through. Screen printing is capable of printing on irregular shaped objects. Glass, plastic, fabric and wood are popular materials on which to screenprint. Also called "silk screening."
Set Up and Running Charges: Special charges added to certain products that are priced in the catalog without printing included in the price. The set-up charge covers the cost of preparing type for the copy on the press; the running charge covers the actual printing.
Step and Repeat: The same image is printed continuously in a pattern on the same sheet of paper.
Thermograph: A process for imitating copperplate engraving, such as on calling cards, by dusting the freshly printed ink surface with resin powder which, when heated, fuses with the ink to form a slightly raised surface. The finished product is very similar to embossed printing in feel and appearance but is much less expensive.
Underrun: A number of products less than what was originally ordered.We hope this helps!
1st September 2017
The first known promotional products in the USA are commemorative buttons dating back to the election of former US President George Washington in 1789. During the early 19th century, there were some advertising calender's, rulers, but there was no organised industry for the creation and distribution of promotional items until later in the 19th century. Jasper Meek, a printer in Ohio, is considered by many to… Read MoreThe first known promotional products in the USA are commemorative buttons dating back to the election of former US President George Washington in 1789. During the early 19th century, there were some advertising calender's, rulers, but there was no organised industry for the creation and distribution of promotional items until later in the 19th century.
Jasper Meek, a printer in Ohio, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Henry Beach, another Coshocton printer and a competitor of Meek, picked up on the idea, and soon the two men were selling and printing marble bags, buggy whips, card cases, fans, calendars, cloth caps, aprons, and even hats for horses.
In 1904, 12 manufacturers of promotional items got together to found the first trade association for the industry. In the USA the organization is now known as the Promotional Products Assoc International or PPAI, which currently has more than 10,000 global members. PPAI represents the promotional products industry of more than 22,000 distributors and approximately 4,800 manufacturers.
The UK and Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this companies may have provided occasional gifts, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional product catalogue they could brand as their own and then leave with their corporate customers.
In later years these catalogues could be over-branded to reflect a distributor’s corporate image and distributors could then give them to their end user customers as their own. In the early years promotional merchandise catalogues were very much sales tools and customers would buy the products offered on the pages.
In the 1990s new catalogue services emerged for distributors from various sources. In the nineties there was also the creation of ‘Catalogue Groups’ who offered a unique catalogue to a limited geographical group of promotional merchandise distributor companies. Membership of a Catalogue Group could also offer improved buying terms, a network of fellow distributor companies, & provide other support services. Examples of a Catalogue Group is Trade Only Spectrum Catalogue, Page Group and the Envoy Group, offering discounted products to a select group of distributors who have all been in the industry for over three years. Members of the Envoy Group have regional exclusivity as one of their perks providing some protection to the low barrier to entry of the market
Up until the 1990s the industry had a peak season in which the majority of promotional products were sold. The season featured around Christmas & the giving of gifts. This changed significantly in the early 1990s as Christmas gifts became less appropriate in a multicultural Britain. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the market place. By 2007, catalogues were being mailed to targeted customer lists, rather than the blanket postal mailings that had taken place before. The catalogue had now become seen more as a business card demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of hard copy catalogues was expected to fall up to 25% in 2010.
Distributor companies are experts in sourcing creative promotional products. Traditionally, to ensure that they had an effective manufacturer network, they kept themselves aware of the trade product ranges available from mailings received from manufacturers themselves and by attending trade exhibitions across the world, for example the Trade Only National Show in the UK, the Promotional Product Service Institute (PSI) show in Europe and the Promotional Products Association International (PPAI) Show in Las Vegas, NV.
In 2004, the way the trade sourced promotional products began to change with the launch an online trade sourcing service, which united distributors with manufacturers worldwide. This service is purely for vetted trade promotional merchandise distributor companies and is not available to corporate end user companies.
By 2008 almost every distributor had a website demonstrating a range of available promotional products. Very few offer the ability to order products online mainly due to the complexities surrounding the processes to brand the promotional products required.
4Branding utilises both an online web store and one to one Account Management for every client.
15th August 2017
The Microfiber Mobile Card Pocket is one of the best selling items. This promotional product has been widely used for promotional events, and suits many different occasions. We use soft elastic Lycra fabric for the front fabric which provides a flexible space for putting in different small items such as credit cards, earphones and keys etc. The touch on the outside is smooth and feels good in quality. The inside back is made of… Read More
The Microfiber Mobile Card Pocket is one of the best selling items. This promotional product has been widely used for promotional events, and suits many different occasions.
We use soft elastic Lycra fabric for the front fabric which provides a flexible space for putting in different small items such as credit cards, earphones and keys etc. The touch on the outside is smooth and feels good in quality. The inside back is made of anti-slip microfiber, so the card won’t slip out.
21st February 2017
We can produce a range of spandex products, a perfect match for your full colour logo. Product Ideas include; luggage covers, wine bottle covers, book covers, wrist wallets, and arm warmers! Spandex Luggage Covers The spandex luggage cover turns a basic suitcase into a trendy travel accessory. The elastic cover stretches around the case providing protection and helping it stand out on a conveyor belt. Spandex Luggage Cover are… Read MoreWe can produce a range of spandex products, a perfect match for your full colour logo. Product Ideas include; luggage covers, wine bottle covers, book covers, wrist wallets, and arm warmers! Spandex Luggage Covers The spandex luggage cover turns a basic suitcase into a trendy travel accessory. The elastic cover stretches around the case providing protection and helping it stand out on a conveyor belt. Spandex Luggage Cover are made in 4 ways stretchable material (87% polyester + 13% spandex) with zipper closure (optional for Velcro and button closure). It’s easy to use and will fit on your suitcase in seconds. We offer 3 different sizes (regular 28”, small 19-21” and trolley brief case) to fit your needs. They're durable, reusable and hand washable. The new spandex luggage cover makes your suitcase instantly recognizable and the big branding on the cover would immediately attract other traveler’s attention!
19th February 2016
According to APPA the industry has a turnover of over $A1.34 billion. Branded merchandise provides affordable, accountable, measurable advertising. Now more than ever, marketers have an opportunity to reward and build brand loyalty as it is important to acknowledge and thank clients, employees and suppliers. 76% of people recall the name advertised on the product 55% keep the the item for more than one… Read More
According to APPA the industry has a turnover of over $A1.34 billion. Branded merchandise provides affordable, accountable, measurable advertising.
Now more than ever, marketers have an opportunity to reward and build brand loyalty as it is important to acknowledge and thank clients, employees and suppliers.
- 76% of people recall the name advertised on the product
- 55% keep the the item for more than one year
- 52% of people do business with a company after receiving a promotional product
- 50% of recipients use them daily
- 76% of people recall the name advertised on the product